Considerations For Good Signage

Signage And Website Solutions

Considerations For Good Signage

16/09/2018 Uncategorized 0
Shop Fascia Signage

Signage is everywhere and are very much part of everyday life. The main use for signage is to draw attention to a product, service or event. Signs are available in many shapes and colours. Signs are part of our life, but how many of you have ever stopped and thought how much work and effort that goes into making a sign?

There are a number of considerations to consider when undertaking signage:-

  • The message – what is the sign trying to communicate.
  • Your target audience – who is the sign directed at? Is there more than one target audience?
  • Function – how long will the sign be required for, permanent or temporary? – will the purpose change and need to be updated etc? Each and every sign and the individual role it plays will be very different from each person and their requirements.

Whilst the above seem a little broad, when it comes to the final product, the considerations actually become quite similar for all.

Have A Theme

Everything from the message to the fonts and the colour choice should be based on a well-thought-out theme. Not only should the signage have a color scheme that makes it noticeable, but the fonts should be eligible, and the message layout done in a matter that allows for a quick read and comprehension. All these are factors that will ensure that the sign has a definitive impression to all that look at it.

What Material To Use

With a vast choice of materials and finishes, this is a major consideration. Lettering or graphics materials and the substrate. For the graphics, the signage can be done with foam, metal, or plastic and then there is the substrate material with is the backing for the graphics or lettering. The same elements will also be what to consider as the base platform for the sign. In most cases, an experience signage maker will be able to help you know the benefits of each material and assist you to make the final decision.

Size And Design

Signage is all about business branding and marketing. Your sign should send the right information and make the right impression. Think about size and overall design. If the signage is too large or too small or even not clear, then it will be a pointless investment. The size should be based on is placement. For instance, a sign that will go up at a road junction on a slow street can be small, but the same size will not work for something that is to be put on a building located adjacent to a busy highway.

Your Sign Budget

Signage is all about business branding and marketing. Your sign should send the right information and make the right impression. Think about size and overall design. If the signage is too large or too small or even not clear, then it will be a pointless investment. The size should be based on is placement. For instance, a sign that will go up at a road junction on a slow street can be small, but the same size will not work for something that is to be put on a building located adjacent to a busy highway.

Planning And Restrictions

As you decide which signage to pick for your company, keep in mind that most local authorities have regulations in place that restrict the type and size of signage a business can use. Always worth contacting you local authority for signage guide lines and permissions.

Sign branding is an effective marketing strategy that is a direct reflection of a business’ identity.

For more help and advice please call MDR Signs on 01428 288845 or email us at sales@windowfilmsuk.com

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